The Charmed Life Master Planner: Q&A with Alexis Giostra (AKA Miss Trenchcoat)

The Charmed Life Master Planner: Q&A with Alexis Giostra (AKA Miss Trenchcoat)

I’m so excited for today’s blog post for two reasons:

It’s a sneak peek into just ONE of the items included in the December 2018 Stationery Box


It’s a Q&A with Alexis Giostra (AKA Miss Trenchcoat), the creator of The Charmed Life Planner.

If you’re obsessed with planners, productivity, & working smarter not harder, then you’ll want to read my conversation with Alexis below about The Charmed Life Master Planner, which is soooo much more than your basic planner. It’s a tool to help you reach your goals + a complete Functional Planning system! AND it’s just ONE of the items included in the December Stationery Box – an $80 value for $40! (HURRY & grab yours as there’s ONLY 3 2 SPOTS available!).

Q&A with Alexis Giostra (AKA Miss Trenchcoat)

As a planner addict myself, I’ve bought & tried so many planners. The variety of planners available can be overwhelming. What made you want to jump in the physical planner game (you offer digital / printable ) & offer The Charmed Life Master Planner & what makes your planner special & unique?

So there are a ton of planners out now, but when I got started with the planner community a few years ago most of the options were either incredibly basic calendars or looked like they belonged in a very formal business environment. So, I began designing planners that would were esthetically pleasing to women, but also functional as a complete system.

I stuck to print on demand planners for the longest time because I personally preferred to print my own inserts and the print on demand aspect worked for my passive income business, but customers have been asking for a bound planner and I finally found an option that worked for me and what I wanted to bring to the market.

The biggest thing that makes the Master Planner different than anything else on the market is that it really is a complete planning system. Meaning, it has everything you need to manage your schedule in terms of monthly and weekly calendar spreads but it also includes two additional sections; one for project planning and management, and the other for generating and outlining ideas.


Planning is so much more than just creating a schedule or to do list, for me it’s about starting with a goal or problem and working towards a solution. The Master Planner has the space to develop ideas, form project plans and then help you turn the information into a daily action plan, which is unlike the vast majority of planners out there!

When it comes to planners, the aesthetic details are almost as important as the structure/format. When I found out that there was practically no branding & a black matte cover, I WANTED TO HUG YOU (and apparently write at you in all caps but in the best way possible that I am sooo down with this!) Why did you go with this clean & simple aesthetic & only include your name or logo on the front page?

I chose a very simple esthetic for the planner because that is my esthetic. I like things to be elegant, simple and clean. I see planners as tools that need to be able to fit into any environment without distracting you. I also didn’t like the idea of selling my customers a planner with someone else’s name on it! Honestly, they know who made it & it does give me credit inside (and it’s really what’s inside that counts) but I think it’s silly to carry around a planner with someone else’s name or branding on it. Again, I view planners as tools, and I want people to carry my planner knowing that it’s designed so that their ideas and plans shine!

The Charmed Life Master Planner

The Charmed Life Master Planner is a brilliant 3-in-1 planner, project management & brainstorming tool. Since you’re the Queen of tips, tricks & strategies to “work smarter, not harder” can you share how the Master Planner can help us get more organized, productive & in control of our lives, whether we’re entrepreneurs, moms (or a combo of both!) students, etc.

I think we are all clear on that fact that your planner is a tool to help you reach your goals, and the Master Planner is a complete Functional Planning system. This means that if you use the planner on a daily basis, write down all your thoughts and plans inside, and use the different planning spreads you will be able to create a clear plan of action for how to get yourself from start to finish on your goals.

The Master Planner can’t do the work for you, but if you take the time to use the planner everyday, really mapping out what you want to achieve and then balance those tasks with your obligations, you can find the time in your days to make your dreams a reality.


The worksheets at the start of the planner are really an excellent tool to use to get started planning and understanding my Functional Planning philosophy, but if you want to learn more about how to use the planner, I also sell a 2 hour Master Class that walks you through planning strategies and examples so you can get the most out of the planner!

The Charmed Life Master Planner Pages

PS. You can get The Charmed Life Master Planner as just ONE of the incredible items included in the December Stationery Box. It’s an $80 value for $40! Stay tuned for the full reveal of the box on October 26th & grab yours here.


Alexis Giostra (AKA Miss Trenchcoat)Alexis Giostra aka @MissTrenchcoat is an online entrepreneur who designs and sells productivity tools, strategies and skills that help you manifest success with less stress! After spending her first six years out of college working her way up the corporate ladder for a fortune 50 company, she made the leap from 9-5 to working for herself full time in 2014. Alexis used social media, her Youtube channel and her blog to create a community online centered around a mutual passion for planning and productivity to teach and inspire women to take back control of their time and lives. Through her unique digital marketing approach her content and products have been experienced by her community around the globe with views in the millions annually. Feel free to follow Alexis on Instagram and YouTube @MissTrenchcoat, check out her blog and download some of her latest FREE productivity tools over at!


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